by Mabel | Jun 23, 2020 | Blog
How Animated Video Improves Recall One of the major struggles of branding and marketing teams nowadays is to find a way to increase the amount of recall their consumers have about their brands. The recall is directly linked to engagement; a study found that those who...
by Mabel | Jun 22, 2020 | Blog
How Animation Is Better Than Live-Action Video The trend of using videos for marketing is growing, and adding animation into the mix can make it an even more effective medium. 52% of marketers believe that video marketing is the way forward, particularly online, and...
by Mabel | Jun 22, 2020 | Blog
How Animation Is Better Than Live-Action Video It is pointless to argue about animation versus live action in terms of films. After all, each creative medium has its own strengths and weaknesses. However, animation holds some benefits over live-action when it comes to...
Recent Comments